ABInBev는 세계 1위 맥주 기업이자 세계 5대 소비재기업으로 500개가 넘는 브랜드를 포트폴리오를 보유한 글로벌 선두 기업입니다. AB InBev Korea 오비맥주는 카스, 한맥, OB라거, 필굿, 버드와이저, 스텔라, 호가든 등 소비자들의 입맛에 맞춘 차별화된 브랜드 포트폴리오로 국내 맥주시장을 선도하고 있습니다. 오비 맥주는 지속적인 혁신을 통해 새로운 제품과 더 강력한 브랜드를 만들고 있으며 고객 및 지역 사회와의 더욱 의미 있는 관계를 만들기 위해 노력합니다.
오비맥주 Marketing 부문에서 Social Marketing Specialist 를 채용하고자 하니, 아래 주요 업무 및 자격요건을 상세히 살펴보신 후 지원바랍니다.
소속/팀 : Marketing / Connections & Capability
포지션 명 : Social Marketing Specialist
근무지 : 삼성동 아셈타워
고용 형태 : 정규직 (3개월 수습기간 / 100% 급여지급)
▶ Key Accountabilities & KPI
We are looking for a Social Marketing Specialist responsible for both social media channel management and influencer/KOL community programs for ABI brands. This role is ideal for a digital marketer who can turn insights into compelling social content, build strong creator relationships, and manage end-to-end execution across key platforms.
Social Marketing
- Lead day-to-day management of brand social channels (e.g. Instagram, YouTube, TikTok, X), including content planning, publishing, community interaction and reporting.
- Plan and manage always-on content calendars; support major brand and campaign launches with social-first ideas.
- Track and analyze performance metrics (reach, engagement, sentiment, retention, etc.) and optimize content based on data.
- Partner closely with brand, partnerships, design and media teams to ensure consistent and integrated campaign execution across touchpoints.
- Share insights on social trends, formats and consumer behavior to inform brand and campaign strategies.
Influencer & KOL Community Management
- Plan and execute influencer and KOL programs (always-on and campaign-based) for brands such as Cass, Budweiser, Hanmac, Stella Artois, Hoegaarden, etc.
- Manage influencer/KOL databases and communities, including regular touchpoints, seeding programs, and small-scale events or gatherings.
- Monitor influencer content performance and sentiment; consolidate learnings and best practices to improve future programs.
- Ensure all influencer activities comply with internal guidelines and local advertising regulations.
Reporting & Collaboration
- Use social and influencer analytics tools to build regular performance reports and campaign reviews.
- Provide clear recommendations to improve content, creator mix and channel strategy based on data and insights.
- Collaborate with cross-functional teams (Brand, Media, Trade Marketing, Legal, Agencies, etc.) to maximize impact of social and influencer activities.
▶ What We Offer
- Opportunity to work on impactful social and digital campaigns for Cass, Budweiser, Hanmac, Stella Artois, Hoegaarden and more.
- A collaborative, fast-moving team environment with strong learning and growth opportunities.
- Competitive compensation and benefits.
▶ Qualification
- 4+ years of experience in social marketing and/or digital marketing, preferably in consumer brands or PR / digital agencies.
- Proven hands-on experience managing brand social channels and running influencer/KOL campaigns end-to-end.
- Strong understanding of major social media platforms and the broader influencer ecosystem (agencies, MCNs, creator platforms, etc.).
- Experience using analytics tools (native platform analytics, social listening, influencer dashboards, etc.)
- Advanced proficiency with Microsoft Office (Excel, PowerPoint, Word).
- Interest in AI tools and emerging digital technologies, with curiosity to explore new applications in marketing and creator work.
- Strong cross-cultural awareness and interest in diverse lifestyles, K-culture and global consumer trends.
- Excellent organizational skills with the ability to manage multiple projects and stakeholders simultaneously.
- Strong communication and relationship-management skills, both internally and externally (agencies, creators, partners).
- Creative mindset with attention to detail and a data-driven, test-and-learn approach.
- Fluent in English and Korean.
▶ Position Experience
- Bachelor’s degree.
- Professional work experience in social marketing or digital marketing experience.
- Expert knowledge and experience in content creation for social media channels.
- Advanced fluency in both English and Korean.
▶채용 절차
접수 기간: 접수 받는 대로 심사하여 진행 (ASAP)
서류 심사 -> 실무 면접 -> 임원 면접 -> 채용 검진 -> 최종 합격
*채용 포지션 및 직책에 따라 상이
**서류전형 합격자에 한하여 개별적으로 면접 일정 안내
▶복리 후생
Work from anywhere (연간 총 25일 근무지자율 선택제 제도)
시차 출근제
격주 Happy hour (근무시간 중에 맥주마시며 근무)
매주 수요일 가정의 날 / PC Off제도
맥주 Bar 운영
여름 유급 휴가 (5일) 및 여름 휴가비 지급
건강검진 : 30세 이상 종합검진 (격년으로 본인/배우자 포함)
단체상해보험
경조사지원 (결혼, 조사, 자녀 돌잔치, 결혼기념일 등 경조휴가 및 경조금 지원)
명절 맥주 지원 및 자사 제품 할인
자녀 학자금 지원
본인 및 배우자, 부모, 자녀 대상 의료비 지원 (인당 최대 500만원)
콘도 지원 (연 2박)
장기근속 포상
주택자금융자 지원 등
▶채용 절차법에 따른 고지 사항
전자우편으로 제출한 서류는 채용 절차법에 따라, 일체 반환 의무가 없습니다.
보훈대상자 및 취업보호대상자는 관련법에 의거하여 우대합니다.
해외 여행 결격사유가 없어야 합니다.
본 채용은 수시진행으로, 우수인력 채용 시 마감될 수 있습니다.
ABInBev Korea 오비맥주에 대해 궁금하신 내용은 아래 링크에서 확인하세요!
ABInBev : https://www.ab-inbev.com
오비맥주 : https://www.ob.co.kr
Linked In : https://www.linkedin.com/company/abinbevkoreaobc
ABInBev는 세계 1위 맥주 기업이자 세계 5대 소비재기업으로 500개가 넘는 브랜드를 포트폴리오를 보유한 글로벌 선두 기업입니다. AB InBev Korea 오비맥주는 카스, 한맥, OB라거, 필굿, 버드와이저, 스텔라, 호가든 등 소비자들의 입맛에 맞춘 차별화된 브랜드 포트폴리오로 국내 맥주시장을 선도하고 있습니다. 오비 맥주는 지속적인 혁신을 통해 새로운 제품과 더 강력한 브랜드를 만들고 있으며 고객 및 지역 사회와의 더욱 의미 있는 관계를 만들기 위해 노력합니다.
오비맥주 Marketing 부문에서 Social Marketing Specialist 를 채용하고자 하니, 아래 주요 업무 및 자격요건을 상세히 살펴보신 후 지원바랍니다.
소속/팀 : Marketing / Connections & Capability
포지션 명 : Social Marketing Specialist
근무지 : 삼성동 아셈타워
고용 형태 : 정규직 (3개월 수습기간 / 100% 급여지급)
▶ Key Accountabilities & KPI
We are looking for a Social Marketing Specialist responsible for both social media channel management and influencer/KOL community programs for ABI brands. This role is ideal for a digital marketer who can turn insights into compelling social content, build strong creator relationships, and manage end-to-end execution across key platforms.
Social Marketing
- Lead day-to-day management of brand social channels (e.g. Instagram, YouTube, TikTok, X), including content planning, publishing, community interaction and reporting.
- Plan and manage always-on content calendars; support major brand and campaign launches with social-first ideas.
- Track and analyze performance metrics (reach, engagement, sentiment, retention, etc.) and optimize content based on data.
- Partner closely with brand, partnerships, design and media teams to ensure consistent and integrated campaign execution across touchpoints.
- Share insights on social trends, formats and consumer behavior to inform brand and campaign strategies.
Influencer & KOL Community Management
- Plan and execute influencer and KOL programs (always-on and campaign-based) for brands such as Cass, Budweiser, Hanmac, Stella Artois, Hoegaarden, etc.
- Manage influencer/KOL databases and communities, including regular touchpoints, seeding programs, and small-scale events or gatherings.
- Monitor influencer content performance and sentiment; consolidate learnings and best practices to improve future programs.
- Ensure all influencer activities comply with internal guidelines and local advertising regulations.
Reporting & Collaboration
- Use social and influencer analytics tools to build regular performance reports and campaign reviews.
- Provide clear recommendations to improve content, creator mix and channel strategy based on data and insights.
- Collaborate with cross-functional teams (Brand, Media, Trade Marketing, Legal, Agencies, etc.) to maximize impact of social and influencer activities.
▶ What We Offer
- Opportunity to work on impactful social and digital campaigns for Cass, Budweiser, Hanmac, Stella Artois, Hoegaarden and more.
- A collaborative, fast-moving team environment with strong learning and growth opportunities.
- Competitive compensation and benefits.
▶ Qualification
- 4+ years of experience in social marketing and/or digital marketing, preferably in consumer brands or PR / digital agencies.
- Proven hands-on experience managing brand social channels and running influencer/KOL campaigns end-to-end.
- Strong understanding of major social media platforms and the broader influencer ecosystem (agencies, MCNs, creator platforms, etc.).
- Experience using analytics tools (native platform analytics, social listening, influencer dashboards, etc.)
- Advanced proficiency with Microsoft Office (Excel, PowerPoint, Word).
- Interest in AI tools and emerging digital technologies, with curiosity to explore new applications in marketing and creator work.
- Strong cross-cultural awareness and interest in diverse lifestyles, K-culture and global consumer trends.
- Excellent organizational skills with the ability to manage multiple projects and stakeholders simultaneously.
- Strong communication and relationship-management skills, both internally and externally (agencies, creators, partners).
- Creative mindset with attention to detail and a data-driven, test-and-learn approach.
- Fluent in English and Korean.
▶ Position Experience
- Bachelor’s degree.
- Professional work experience in social marketing or digital marketing experience.
- Expert knowledge and experience in content creation for social media channels.
- Advanced fluency in both English and Korean.
▶채용 절차
접수 기간: 접수 받는 대로 심사하여 진행 (ASAP)
서류 심사 -> 실무 면접 -> 임원 면접 -> 채용 검진 -> 최종 합격
*채용 포지션 및 직책에 따라 상이
**서류전형 합격자에 한하여 개별적으로 면접 일정 안내
▶복리 후생
Work from anywhere (연간 총 25일 근무지자율 선택제 제도)
시차 출근제
격주 Happy hour (근무시간 중에 맥주마시며 근무)
매주 수요일 가정의 날 / PC Off제도
맥주 Bar 운영
여름 유급 휴가 (5일) 및 여름 휴가비 지급
건강검진 : 30세 이상 종합검진 (격년으로 본인/배우자 포함)
단체상해보험
경조사지원 (결혼, 조사, 자녀 돌잔치, 결혼기념일 등 경조휴가 및 경조금 지원)
명절 맥주 지원 및 자사 제품 할인
자녀 학자금 지원
본인 및 배우자, 부모, 자녀 대상 의료비 지원 (인당 최대 500만원)
콘도 지원 (연 2박)
장기근속 포상
주택자금융자 지원 등
▶채용 절차법에 따른 고지 사항
전자우편으로 제출한 서류는 채용 절차법에 따라, 일체 반환 의무가 없습니다.
보훈대상자 및 취업보호대상자는 관련법에 의거하여 우대합니다.
해외 여행 결격사유가 없어야 합니다.
본 채용은 수시진행으로, 우수인력 채용 시 마감될 수 있습니다.
ABInBev Korea 오비맥주에 대해 궁금하신 내용은 아래 링크에서 확인하세요!
ABInBev : https://www.ab-inbev.com
오비맥주 : https://www.ob.co.kr
Linked In : https://www.linkedin.com/company/abinbevkoreaobc